​

Systembolaget AB is 100 percent owned by the Swedish State and there are 360,000 shares in the company. 

​

Systembolaget is not like other companies and alcohol is not like other products. They don’t want satisfied customers so that they will buy more.

​

Systembolaget does not run discount campaigns and do not sell three products for the price of two.

​

All alcohol is sold with no attempt to maximize profits and in a non-discriminatory way.

Pricing takes the form of surcharges on procured goods, based on handling costs.

The surcharge is objective, transparent, and non-discriminatory.

​

Employees:
5 845, at least three in every municipality 

​

Stores and agents:
446 stores and approximately 490 agents 

​

Active drinks suppliers:

approximately 800 

​

Items:
approximately 16,900; 2,500 in the fixed range,
12,200 in the available for order range,
and 2,200 in the temporary range,

1,800 of which are in the local and small-scale range 
 

Customer visits to stores:
126.2 million 

​

Visits to digital channels:
63.1 million (systembolaget.se, omsystembolaget.se and the Search and Find app)