the beverage group
The key for the success on the Swedish retail market for the alcoholic beverages
Systembolaget’s product range is divided into three different sections:
(Publisher: Systembolaget/ Place of publication: Launch Plan 2015)
Fixed Range - FS
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Number of items: 2 500
Million units sold: 890
Million litres: 490
The fixed range shall satisfy the demands of the majority of Systembolaget’s customers, in as much as its composition reflects certainty, continuity and a long-term approach that also ensures breadth and depth.
The allocation of the product range to every single store is carried out in a brand-neutral way and is based on customer demand.
The fixed range is renewed four times a year, in March, June, September and December through the system of Tender.
The Available-for-order Range
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Number of items: 12 700
Million units sold: 14
Million litres: 10
The Available-for-order range includes items that can be ordered from the drinks suppliers’ stocks. The items can be ordered in stores, from agents, and from SB website – systembolaget.se. Items in the available-for-order range that prove to be very
popular with the customers may, after evaluation, be incorporated into the local demand range of an
individual store or qualify for the fixed range.
Tenders for the available-for-order range are submitted on a rolling basis and new products are released every month. Unless otherwise specified by the supplier, items in the available-for-order range are included in the ranking – the evaluation of the products to be carried on the stores’ shelves.
A private import service is offered for customers who require help with ordering an item not listed in any of Systembolaget’s regular ranges.
Temporary Range (Exclusive & Volume)
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Number of items: 2 200
Million units sold: 25
Million litres: 11
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The items in the Temporary Range
are exclusive in nature and the target group comprises customers with a substantial interest in new items.
These launches take place in selected stores (as volumes are small) and are primarily announced to customers on systembolaget.se.