Systembolaget’s product range is divided into four category groups:

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• Wines

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• Spirits

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• Beer, Ciders & mixed drinks

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• Alcohol-free

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These groups are, in turn, divided into different categories,

sub-categories and segments.

 

The segmentation is based on, amongst other things, price intervals, product types, and packaging types.

 

Items largely regarded by customers as interchangeable are grouped within the same segment.

 

Systembolaget currently has a total of approximately 160 segments.